After making a splash at the Super Bowl last year with a national ad starring Beyoncé, Verizon’s 2025 Big Game marketing took a decidedly local turn. The brand Verizon skipped buying an in-game ad and hosted Super Bowl watch parties at stadiums and venues in all 30 NFL markets.
“We felt so strongly about the FanFest idea and concept that we felt it would break through,” said Nick Kelly, VP of partnerships at Verizon, speaking on the latest episode of the Marketer’s Brief podcast. “We didn’t need to also have a TV commercial out there promoting it. We’re fully bought into the idea of showing up locally.”