After seeing its business bounce back in 2020, Papa Johns has been working to keep hold of new and younger customers. But that can be a challenge when pizza lovers can be a “promiscuous customer,” according to Jaclyn Ruelle, VP and head of brand for Papa Johns.
“With that often comes a challenge to make sure we're staying competitive in the marketplace. But oftentimes, it does mean that we command a bit of a healthier price point that we're asking people to pay for,” she said on the latest edition of Ad Age's Marketer's Brief podcast, adding that the brand has tried to focus on quality ingredients.