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How Papa Johns’ Doritos collab and social media push are helping it attract Gen Z

DJ Khaled is one of the celebs claiming he invited the Doritos Cool Ranch Papadia in a new campaign. (Papa Johns)
June 14, 2023 09:30 AM

After seeing its business bounce back in 2020, Papa Johns has been working to keep hold of new and younger customers. But that can be a challenge when pizza lovers can be a “promiscuous customer,” according to Jaclyn Ruelle, VP and head of brand for Papa Johns.

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