There is never a dull moment at Reddit. Just ask Roxy Young, longtime chief marketing officer, who has added consumer experience officer to her title. Even the topic of pasta can create Reddit rifts, as seen in a recent post on the “Change My View” subreddit, one of the most popular communities on the platform. The original poster of the thread declared, “Change my view: There’s nothing wrong with breaking spaghetti noodles in half,” to boil them. Nearly 500 people offered comments on why cooks should or should not break spaghetti.
In the latest episode of Ad Age's Marketer's Brief Podcast, Young gives her take on all things Reddit, from these mundane conversations—the best way to prepare pasta—to more serious subjects such as Reddit’s application programming interface (API) rebellion this summer, when it changed policies in ways that caused some communities to mount an extensive protest. She also discusses what advertisers can learn from Reddit's quirks.