Stellantis—among the automakers that paused Twitter advertising in the wake of Elon Musk’s takeover—has still not returned to paid advertising on the platform—but it is keeping an open mind, according to a top North American marketing executive for the owner of Jeep, Ram, Chrysler, Dodge and Fiat.
The decision to pause ads but keep an organic presence on Twitter (now known as X) “was an executive leadership decision and it was discussed and it was debated at the very highest levels of the company,” Marissa Hunter, senior VP of marketing for Stellantis North America, said during a wide-ranging conversation on the latest edition Ad Age’s Marketer’s Brief podcast. But “we appreciate that there are some fairly significant management changes that are happening there right now,” she added.