Verizon has made headlines this week, from announcing the departure of Chief Marketing Officer Diego Scotti after more than eight years at the company, to the telecommunications giant rolling out a new, flexible plan called “My Plan.”
But there's one strategic move by Verizon that hasn't been as widely discussed: the Verizon Value organization. The company created the group late last year to house its pre-paid brands—such as Visible, Total by Verizon, and others.
Pre-paid plans tend to be geared toward budget-conscious shoppers. But as Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses on the latest Marketer's Brief podcast, Verizon is targeting each value brand at different consumer segments.