Marketer's Brief

Volkswagen’s top US marketer on its ‘SNL’ sponsorship and EV strategy

Fred Armisen, Bill Hader and Kristen Wiig reenact Saturday Night Live's "The Californians" skit in an a Volkswagen ad for the ID Buzz EV (Volkswagen USA)

March 19, 2025 10:00 AM

Featured Stories

Creative Agencies

Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

AANHPI Heritage Month

Yuzu’s Cindy Lim on building a social and dating app for the Asian community

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Cindy Lim

Yuzu’s Cindy Lim on building a social and dating app for the Asian community