News Archive

Events Trail Only Ads in Alignment with Brands

Dennis Boyle, senior VP-consumer marketing at TBA Global, Los Angeles
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By:
Dan Lippe
By:
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March 19, 2007 05:00 AM

Featured Stories

TV Upfront
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
TV Upfront

Amazon is leaning into sports and bringing its retail arm into shoppable ads.

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By:
Parker Herren
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
Food & Beverage
Inside McDonald’s global marketing playbook
Food & Beverage
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By:
Erika Wheless
Inside McDonald’s global marketing playbook
TV Upfront
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
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By:
Parker Herren
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront
TV Upfront
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By:
Parker Herren
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront