Says Carlos Segura of Segura Inc., "5inch.com is a new idea in blank CDRs. We did to blank CDs what Swatch did to watches. These are limited-edtion, silkscreened discs that come in distinctive color-matched trigger cases."

Client: 5inch.com Design: Segura Inc., Chicago CD/AD: Carlos Segura Designers: Carlos Segura, Tnop, Chris May, Dave Weik, Ryan Halverson