HAPI is a child of the recession. In 2008, as markets tanked and layoffs rained down, Jason Hackett saw an opportunity to open a boutique agency that served marketers' constrained budgets.
Mr. Hackett's staff is small to underscore the message that boutique firms are more nimble, efficient and equipped to generate bigger ideas. The agency easily scales to meet larger client requests using Hapi's network of freelancers and doesn't charge media commissions.