Agencies

Hiding Some Sort of 'Proprietary' Trade Secret? You're a Fool

TM
By:
Tom Martin
December 01, 2010 06:55 PM

Featured Stories

Measurement
Measurement glossary—what marketers and agencies need to know
Measurement

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

JN
By:
Jack Neff
Measurement glossary—what marketers and agencies need to know
TV Upfront
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
TV Upfront
PH
By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
AI
Why Perplexity is serving brand promos in its paid AI search platform
AI
AH
By:
Asa Hiken
Why Perplexity is serving brand promos in its paid AI search platform
AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
AI
AH
By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans