BooneOakley was recently named agency of record for Halo Technologies, Inc.

"It became apparent as we worked through the process that BooneOakley had the experience, passion and creative vision to ensure a successful national retailer launch of Halo," said Jeff Collins, VP-sales & marketing, Halo, in a statement. The Charlotte, N.C.-based agency will work with a $20+ million annual budget and form a multi-platform campaign to launch the Halo Ultraviolet Germ-Killing vacuum. The first works from BooneOakley will appear next month.