John Bernbach has been named director of Eloda Corporation, an independent organization which provides measurement and validation tools for the advertising industry.

Prior to joining Eloda, Bernbach was president of NTM (Not Traditional Media) Inc., and is a co-founder of the Omnicom Group. In his near 30 years in the advertising industry, he has also served as president/COO of DDB Needham Worldwide.

"Given John Bernbach's knowledge of the advertising industry," said Bernard Allaire, chairman of Eloda, in a statement, "his counsel will have a profound impact on the deployment of our business in the United States and elsewhere. His participation in Eloda's business activities and enthusiasm for what we are doing is a testimony to our unique technology and positioning in monitoring, tracking and verification of TV and other digital media ad occurrences and the value-added services that go with them."