Ad Age’s annual 40 Under 40 list is here, and it’s full of rising leaders and innovative creatives who are taking the marketing world by storm. From aesthetic phenomena such as Brat Girl Summer to blockbusters including “Deadpool & Wolverine,” many of these executives have had a hand in shaping recent cultural trends.
Special Report: 40 Under 40
Introducing the 2024 Ad Age 40 Under 40 honorees
Our annual list recognizes the young trailblazers who are leading change across the industry
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Ad Age’s 40 Under 40 is an annual report.
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Others have transformed food and beverage categories such as chickpea pasta, fried chicken and soda.
One young marketer created a skincare brand that became a Gen Z darling in just four years thanks to its fun packaging, gamified advertising and simple design. Another was behind the award-winning “Michael CeraVe” Super Bowl campaign featuring actor Michael Cera. And one is challenging marketing norms in women’s health through bold advertising copy.
They’re alongside honorees from marketing giants such as YouTube, Microsoft and Walmart.
Chosen from hundreds of nominations, this group of stars serves as a road map of the forces driving marketing today, including connected TV, brand partnerships and podcasts. Through clever strategies and outside-the-box thinking, these honorees are crafting new directions for the industry.
Here is more on the 40 Under 40 list and judging process.
What are the qualifications for 40 Under 40?
Everyone honored on this year’s list is under the age of 40 on Oct. 21, 2024. They have all made significant contributions to the worlds of media, advertising or marketing within the last year. The goal is to identify those leaders who are reshaping marketing and making an impact at a company or business. International entrants are also accepted.
How are the honorees for 40 Under 40 chosen?
A selection committee of Ad Age editors and reporters read nominations and make final decisions on the 40 executives to include.
How many nominations were submitted this year?
This year, roughly 550 nominations were submitted.
Who was on last year’s list?
Last year’s list included executives from companies such as Amazon, Chipotle and Hyundai.
How can I nominate someone for 40 Under 40 next year?
Nominations must be submitted online at AdAge.com/40u40. They typically open in May. There is a cost to enter.
