The Bold Group's Abeer Alessa has built an agency that champions its Saudi Arabian roots

Alessa's vision is to create a Saudi-champion company that goes from Saudi to the world. (Abeer Alessa)

September 18, 2023 09:00 AM

In 2012, Abeer Alessa, CEO and co-founder of The Bold Group, became one of the first women in Saudi Arabia to launch her own agency.

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