Brian Park is the tie between what he calls the heart and brain of The Walt Disney Company’s streaming ad business—its ad server and its algorithms. As senior manager, product management, ads and data platforms, the 35-year-old data whisperer ensures the balance is kept between consumer experience and ad delivery, which he said generates the most value for both viewer and advertiser.
When he’s not working algorithmic magic, Park is a percussionist who also dabbles in electric guitar and producing music. And he sees his artistic pursuits as a mirror to his professional ones. “[Music] is a great balance of precision and creativity and technical excellence, but also knowing your audience and creating something that’s exciting for them,” he said. “Advertising is the same way.”