If anyone knows the ins and outs of selling on Amazon, it’s Kiri Masters. A decade ago, she was working in corporate strategy at JPMorgan Chase and selling her own DIY lighting products on Amazon as a side hustle when she realized advising small businesses about how to sell their wares online could be a business all on its own. Soon after, she left her corporate job and founded Bobsled Marketing, consulting about Amazon for product companies.
“The tide was really starting to shift for a lot of brands from a psychological standpoint on Amazon from being a secondhand bookstore to maybe people will buy lipstick there,” said the 35-year-old Australian native, noting the serendipity of founding Bobsled in 2015, the year Amazon debuted its popular Prime Day sales event.