Introducing the 2022 Ad Age 40 Under 40 honorees

Every autumn, Ad Age publishes its annual 40 Under 40 list, honoring stars who are making their mark in the marketing and media world. And every year the advertising landscape changes, bringing with it new sets of challenges that only the most tenacious young leaders are prepared to solve. This year’s backdrop includes growing economic anxiety and fears of a global recession, which is causing many executives to recalibrate their strategies as they market with a cost-conscious customer in mind. See all 40 Under 40 honorees here This year’s list, narrowed down from nearly 800 nominations, celebrates individuals from both established companies such as Nike, Unilever and the Trade Desk and newer brands including Starface and Frameplay. They’re the ones to watch. Ad Age’s group of trailblazers is poised to handle whatever the economy might bring. Some have founded products designed to resonate with consumers in both good times and bad. Others are tapping into retail media, the $50 billion trend that shows no signs of slowing down. Experts have said retail media might get a larger share of advertiser dollars during a recession because its targeting capabilities can make the medium more of a certainty than upper funnel marketing, for example. That’s good news for the handful of retail media gurus on our list. Several of this year’s honorees have founded or evolved diversity equity and inclusion and multicultural efforts at their companies—and have the engagement figures to prove their investments are paying off. Not all honorees took traditional paths to get where they are today. One even professed to “hate marketing” and is turning the tables on conventional methods of connecting with customers. See all 40 Under 40 honorees here Here is more on the 40 Under 40 list and judging process. What are the qualifications for 40 Under 40? Everyone honored on this year’s list is under the age of 40 on Sept. 19, 2022. They have all made significant contributions to the worlds of media, advertising or marketing within the last year. The goal is to identify those leaders who are reshaping marketing and making an impact at a company or business. International entrants are accepted. How are the honorees for 40 Under 40 chosen? A selection committee of Ad Age editors and reporters read nominations and make final decisions on the 40 executives to include. How many nominations were submitted this year? This year, nearly 800 nominations were submitted. Who was on last year’s list? Last year’s list included executives from companies such as FaZE Clan, Paramount+ and Amazon. How can I nominate someone for 40 Under 40 next year? Nominations must be submitted online at AdAge.com/40u40. They typically open in early May. There is a cost to enter. Here is our full list of FAQs regarding nominations. See all 2022 40 under 40 honorees here.

Introducing the 2022 Ad Age 40 Under 40 honorees

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