Advertising Week
To Fight Junk Data, Ad Industry Eyes 'Nutritional Labeling'
Gift Article
Share
Expand
How about a label that told marketers what proportion of a data set was actually solid information?
(Daniel Acker/Bloomberg)
By:
Jack Neff
September 27, 2017 02:22 PM
Featured Stories
Behind the rise of agency chief AI officers
How Journeys is capturing Gen Z’s attention with a TikTok series starring Bigfoot’s daughter
7 live sports predictions for the TV upfronts
How marketers are adjusting their budgets—including reducing agency expenses