Burger King’s “Whopper Detour” took top honors at the 60th Annual Clio Awards Wednesday night during Advertising Week New York, winning the Grand Clio in two categories, Digital/Mobile and Direct. Andy Cohen hosted the event at The Manhattan Center in New York City.
The campaign from FCB New York, which lured McDonald’s customers away with promises of 1-cent Whoppers, helped land the fast-feeder the Advertiser of the Year award as well. McCann New York took Agency of the Year, and BBDO Worldwide took Network of the Year.
Earlier this year, “Whopper Detour” won three Grand Prix at the Cannes Lions, taking the top prize in the Mobile, Direct and Titanium categories.