Advertising Week

Verizon CMO: brands should take stands on issues that relate to their businesses

Verizon CMO Diego Scotti discusses his company's brand purpose with IPG Chairman and CEO Michael Roth at Advertising Week New York (Interpublic Group via Twitter)

Lindsay Rittenhouse

September 23, 2019 07:17 PM

Featured Stories

Food & Beverage

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Meta wants to automate where your ads appear. These new AI tools are step one.

Meta wants to automate where your ads appear. These new AI tools are step one.

Cannes Lions predictions—top creatives pick 53 campaigns to win

Cannes Lions predictions—top creatives pick 53 campaigns to win

Behind marketers’ agency briefs meant to secure Cannes Lions wins

Behind marketers’ agency briefs meant to secure Cannes Lions wins