(Top row, from l.) Karina Wilsher, partner and CEO, New York; Mike Byrne, founding partner and global chief creative officer; Natasha Jakubowski, managing partner and head of innovation; (Second row, from l.) Eric Segal, executive creative director and managing partner, New York; Giovanni Villamar, managing director, New York; Gareth Goodall, chief strategy officer and managing partner, New York (Anomaly)
The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.