Today, we are pleased to unveil the winners of Ad Age’s eighth annual Creativity Awards.
Along with our long-running A-List, the Creativity Awards celebrate the year’s most impactful and innovative ideas, the agency and marketing executives behind them and the production professionals who bring them to life.
The winners were chosen by four juries made up of leaders from top agencies, brands and production companies. They spent a week last month debating the merits of the entries to select a truly impressive list of winners in 42 categories.
They judged four categories: Work, honoring powerful creative ideas; People, recognizing individual talent across disciplines, including creative, media and strategy; Creative Marketing, celebrating creatively effective marketers, ideas and brands; and Production, saluting the people and companies who are setting the standard in making these ideas a reality.
Separately, a panel of Ad Age editors and TikTok executives selected a winner in the Best Use of TikTok category, created in partnership with TikTok.
The people, ideas and campaigns being recognized this year—the finalists as well as the winners—represent the best of the industry at this critical inflection point. As AI promises to enhance—or in some cases threaten—the way advertising operates, these campaigns, companies and people remind us of the great power of human imagination to persuade, change behavior and improve lives.
A big congratulations to all the winners.
