Over four days of spirited debate last week, Ad Age juries comprised of dozens of industry luminaries chose the winners and finalists for our annual Creativity Awards.

The juries, featuring some of the industry’s most respected and seasoned executives, debated hundreds of entries to select the very best people, companies and work of 2023.

The Creativity Awards are divided into four categories:

• Production—honoring the top talents and companies in advertising production
• Creative Marketing—celebrating the year’s most exceptional brand execs, companies and effective creative brand ideas
• People—shining a light on the year’s standout talents across creative, strategy, media, account management and more
• Work—recognizing the year’s most impressive creative campaigns and ideas that are pointing the way forward for the industry.

Once again this year, we also have the Best Use of TikTok category, created in partnership with TikTok. These winners and finalists were chosen by a judging panel of Ad Age editors and TikTok executives.

Below are this year’s finalists in all Creativity Awards categories.

The winners will be announced at the Ad Age A-List & Creativity Awards Gala on April 24 in New York.

Subscribe to Ad Age today for full access to the list of winners, set to be revealed next month.

Best Use of TikTok

• Chipotle Mexican Grill “Fajita Quesadilla Hack”
Entrant: Day One Agency

• Google “Chrome Speed Challenge”
Entrant: ATTN

• Hilton “The Ad You Stay In”
Entrants: Influential and TBWA\Chiat\Day New York

• Paramount Pictures “Scream VI: Ghostface Unleashed”
Entrant: QYOU Media

• State Farm “The Big Game Came to Us”
Entrant: Infinity Marketing

Production

Agency Head of Production of the Year

• Tasha Cronin, Johannes Leonardo
• Nick Setounski, Wieden+Kennedy

Agency Producer of the Year

• Wes Falik, Squarespace
• Roger Morán, Droga5
• Lauren O’Driscoll, Townhouse
• Amy Wertheimer, Mischief @ No Fixed Address

Director of the Year

• Alaska (Gustavo Moraes and Marco Laver), Iconoclast
• Kim Gehrig, Somesuch
• Tom Hooper, Smuggler
• Daniel Wolfe, Love Song

Director to Watch

• Bine Bach, Biscuit Filmworks
• Bradley & Pablo (Bradley Bell and Pablo Jones-Soler), Prettybird
• Will Dohrn, Love Song
• Courtney Phillips, London Alley
• Nim Kyong Ran, division7
• King She, Somesuch

Editor of the Year

• Joe Guest, Final Cut
• Jim Helton, Final Cut
• Nik Kohler, Cabin Editing Company
• Rich Orrick, Work Editorial

Editorial Company of the Year

• Cabin Editing Company
• Final Cut
• Work Editorial

Executive Producer of the Year

• Suzanne Hargrove, Prettybird
• Anna Hashmi, The Corner Shop
• Holly Vega, Biscuit Filmworks
• Seth Wilson, Somesuch

Music & Sound Company of the Year

• Barking Owl
• Human
• KO Music
• Walker

VFX Company of the Year

• Electric Theatre Collective
• Mathematic
• The Mill

Subscribe to Ad Age today for full access to the list of winners, set to be revealed next month.

Creative Marketing

Best Brand/Product Launch

• Domino’s “Emergency Pizza”
Entrant: WorkInProgress

• Doritos “Cool Ranch Papadia”
Entrant: TBWA\Chiat\Day New York

• McDonald’s “Grimace Shake”
Entrant: Wieden+Kennedy

Best Brand Social Media Presence

• Duolingo
• Sephora
• State Farm

Best Best Partnership/Collaboration

• Heinz’s Tomato Pasta Sauce x Absolut “Absolutely Heinz”
Entrant: VML

• Ford x Dickies x Sydney Sweeney “Built Ford Proud”
Entrant: Wieden+Kennedy

• Saucony x Galen College of Nursing “NIL Student Nurse Initiative”
Entrant: Doner

• Verizon x The Metropolitan Museum of Art “The Met Replica”
Entrant: Verizon

Best Rebrand

• EA Sports FC
Entrant: Uncommon Creative Studio

• Pepsi
Entrant: PepsiCo

• Toledo Museum of Art
Entrant: Lafayette American

Best ROI: Work That Works

• Eos “Skin So Soft Even Soft Things Think You’re Soft”
Entrant: Mischief @ No Fixed Address

• Lululemon “Dupe Swap”
Entrant: Edelman

Brand Manager of the Year

• Archit Mardia, Lenovo Yoga
• Carley Caldas, Eos

Brand CMO of the Year

• Tim Ellis, NFL
• Tariq Hassan, McDonald's USA
• Nicole Parlapiano, Tubi

Brand of the Year

• Domino’s
• Duolingo
• Squarespace
• Yeti

People

Account Manager of the Year

• David Greisman, Rethink
• Socrates Papazoglou, McCann New York
• Kaki Pope, Johannes Leonardo
• Rachelle Roldan, TBWA\Media Arts Lab

Chief Creative Officer of the Year

• Nancy Crimi-Lamanna, FCB Canada
• Greg Hahn, Mischief @ No Fixed Address
• Gabriel Schmitt, Grey Global
• Aaron Starkman, Rethink

Chief Strategy Officer of the Year

• Jen Costello, TBWA\Worldwide
• Jeff McCrory, Mischief @ No Fixed Address
• Sean McDonald, Rethink
• Fernando Ribeiro, Gut

Creative Director of the Year

• Parker Adame and Matt Paterno, TBWA\Media Arts Lab
• Bianca Guimaraes and Kevin Mulroy, Mischief @ No Fixed Address
• George McQueen and Tom McQueen, Droga5

Agency Creative of the Year

• Geoff Baillie and Zachary Bautista, Rethink
• Kelsey Heard and Nell Stevens, Wieden+Kennedy New York
• Kazuo Kubo and Lucas Ribeiro, McCann New York
• Ricardo Matos and Patrick Matzenbacher, Goodby Silverstein & Partners

In-House Creative of the Year

• Bruno Barbieri and Diogo Valim, Expedia
• Pepe Hernandez, Squarespace
• Tammy Booth Schilling, PepsiCo

Creative Technologist of the Year

• Shan Jin, Goodby Silverstein & Partners
• Ivan Perez-Armendariz, Deutsch LA

Diversity & Inclusion Champion of the Year

• Saedra Bracy, Wieden+Kennedy
• Kristi Henderson, Anomaly
• Kai Deveraux Lawson, formerly of Dentsu Creative
• Josh Loebner, VML
• Rebecca Núñez, The MRN Agency
• Kimberly Scott, PepsiCo

Media Planner of the Year

• Nellie Murray, Carmichael Lynch
• Hailey Riggle, VaynerMedia LA
• Jason Strickland, Wieden+Kennedy Portland

Social Lead/Community Manager of the Year 

• Gissele Alzate, Truff
• James Clarke, PepsiCo

Strategic Planner of the Year

• Elise Alverson, Ogilvy
• Jorge Becerra, Alma
• Clare Hines, 72andSunny
• Melissa Jackson-Parsey, R/GA

Work

Campaign of the Year

• Ikea “Proudly Second Best”
Entrants: David Madrid and Ingo Hamburg

• Levi’s “The Greatest Story Ever Worn”
Entrant: Droga5

• McDonald’s “Grimace's Birthday”
Entrant: Wieden+Kennedy

• Vow “The Mammoth Meatball”
Entrant: VML

Best B2B Campaign

• Corona “Corona Extra Lime”
Entrant: David

• Heinz Ketchup “Tip for Heinz”
Entrant: Mischief @ No Fixed Address

• Tubi “The Call To Action”
Entrant: Mischief @ No Fixed Address

• UN Global Compact x B3 “EART4”
Entrant: Almap BBDO

Best Use of AI

• Dalí Museum “The Dream Tapestry”
Entrant: Goodby Silverstein & Partners

• Michelob Ultra “Dreamcaster”
Entrants: Helo and FCB New York

• Samsung “Unfear”
Entrant: Cheil Worldwide

• Vivo “The Autism Journey”
Entrant: Africa Creative

• WWF “The Future of Nature”
Entrant: Uncommon Creative Studio

Best Work for Good: Brand

• AT&T “Sound of Silence”
Entrant: Translation

• Activision’s Call of Duty “Loot for Good”
Entrant: David New York

• Dove “The Cost of Beauty”
Entrant: Ogilvy

• Eurofarma “Scrolling Therapy”
Entrant: Dentsu Creative

Best Work for Good: Pro Bono/Nonprofit

• Courageous Conversation Global Foundation “Driving While Black”
Entrant: Goodby Silverstein & Partners, Critical Mass

• Foundation to Combat Anti Semitism “#StandUpToJewishHate”
Entrants: Mindshare and VML

• STIR “Untangling the Politics of Hair”
Entrant: FCB India

• ChildFund “#TakeItDown”
Entrant: Wrthy

Branded Entertainment/Content Campaign of the Year

• Apple “Huracán Ramírez vs. La Piñata Enchilada”
Entrant: TBWA\Media Arts Lab

• Arc’teryx “109 Below”
Entrant: Stept Studios

• Noblex “El Gerente”
Entrant: Gut Buenos Aires

• U.S. Bank “Translators”
Entrant: McCann Worldgroup

Craft of the Year

• Apple “Fuzzy Feelings”
Entrant: TBWA\Media Arts Lab

• Apple “Huracán Ramírez vs. La Piñata Enchilada”
Entrant: TBWA\Media Arts Lab

• Levi’s “The Greatest Story Ever Worn”
Entrant: Droga5

• The New York Times “More of Life Brought to Life”
Entrant: Droga5

Creative Data Campaign of the Year

• Honest Eggs Co. “FitChix”
Entrant: VML

• PedidosYa “World Cup Delivery”
Entrant: Gut Buenos Aires

• Stella Artois “The Artois Probability”
Entrant: Gut Buenos Aires

Experiential Campaign of the Year

• Chick-fil-A, “The Brake Room”
Entrant: McCann New York

• Oreo “Oreocodes”
Entrant: VML Commerce

• Verizon x The Metropolitan Museum of Art “The Met Replica”
Entrant: Verizon

Film/TV/Video of the Year

• Adidas “The Original Impossible”
Entrant: Opinionated

• Apple “Fuzzy Feelings”
Entrant: TBWA\Media Arts Lab

• Apple “Huracán Ramírez vs. La Piñata Enchilada”
Entrant: TBWA\Media Arts Lab

• Ikea “Proudly Second Best”
Entrants: David Madrid and Ingo Hamburg

• Levi’s “The Greatest Story Ever Worn”
Entrant: Droga5

Print/Design/Out-of-Home Work of the Year

• British Airways “A British Original”
Entrant: Uncommon Creative Studio

• Heinz “Ketchup Fraud”
Entrant: Rethink

• Ikea “Proudly Second Best”
Entrants: David Madrid and Ingo Hamburg

• Volkswagen “The Bus Is Back”
Entrant: Johannes Leonardo

Social Campaign of the Year

• BMO “NXT LVL”
Entrant: FCB Canada

• Dove “#TurnYourBack”
Entrant: Ogilvy

• Heinz “Seemingly Ranch”
Entrant: Rethink

• Hilton “The Ad You Stay In”
Entrant: TBWA\Chiat\Day New York

Tech Innovation of the Year

• AT&T “Sound of Silence”
Entrant: Translation

• Honest Eggs Co. “FitChix”
Entrant: VML

• Mastercard “Where to Settle”
Entrants: McCann New York and McCann Poland

• Michelob Ultra “Dreamcaster”
Entrants: FCB New York and Helo

• QuintoAndar “Mosquito vs. Mosquito”
Entrant: Gut São Paulo

Tiny But Mighty

• Blockbuster “’Til The Bitter End”
Entrant: Atlantic New York

• Coors Light “Lights Out”
Entrant: Rethink

• Heinz “Seemingly Ranch”
Entrant: Rethink

• Rover “To My Hooman”
Entrant: Little Hands of Stone

Subscribe to Ad Age today for full access to the list of winners, set to be revealed next month.