A maturing Cartwright lands 'massive' acccount

Cartwright has landed on the A-List every year of the agency’s existence, but Founder and Chief Creative Officer Keith Cartwright considered 2022 the most challenging of the three. “The third year I’ve always heard is the hardest, because you’ve just started to settle into your own and understand the kind of culture you’re building. The first two years is like a rocket ship,” Cartwright said. By year three, he added, “the new-car smell starts fading … It was one of those incredibly trying years, but it’s like running a long race. You know, you get tired at the end, but you feel really, really great.” See all of Ad Age's 2023 Agency A-List winners here Rocket ship or not, it was still a high-flying year for the small Los Angeles agency. Founded during the pandemic, Cartwright established its own office for the first time, while juggling 12 high-profile brands including Coke Zero, Simply, Blizzard, Haagen-Dazs, Uber and Procter & Gamble. Its 2022 revenue was $13 million, up from $11 million in 2021. Cartwright prides itself as an agency clients come to when they want to connect with culture. Buy your ticket for the Ad Age A-List & Creativity Awards Gala here. In work for Uber, Cartwright tapped into the insight that for most drivers, Uber is a part-time job that fuels their passion to do things they truly love. The campaign helped Uber recruit new drivers and gave consumers a better awareness of the people behind the wheel. The agency also helped P&G connect to a generation of underrepresented filmmakers and creators through its “Widen the Screen” program, helped Blizzard launch the Overwatch 2 game to millions of global players and promoted Coke Zero Sugar in a “GOAT” challenge vs. Coca-Cola at the NCAA March Madness tournament. It was an exhausting year, but the hard work paid off as year four is off to a strong start: Cartwright has been named to the Chipotle roster. “It was massive for us,” Cartwright said. “We pitched against some really big names and came in with a really smart idea that encapsulates their altruism, their good nature and also their delicious food. That was the balance we struck, working between those things.” See all the winners of Ad Age's 2023 A-List Awards here.

A maturing Cartwright lands 'massive' acccount

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