Cartwright has landed on the A-List every year of the agency’s existence, but Founder and Chief Creative Officer Keith Cartwright considered 2022 the most challenging of the three.
“The third year I’ve always heard is the hardest, because you’ve just started to settle into your own and understand the kind of culture you’re building. The first two years is like a rocket ship,” Cartwright said. By year three, he added, “the new-car smell starts fading … It was one of those incredibly trying years, but it’s like running a long race. You know, you get tired at the end, but you feel really, really great.”