In its fourth year, Mojo Supermarket grew from $10 million to $16 million in revenue and continues to succeed with out-of-the-box thinking. Adopting a four-day work week for half of the year and having a team that is 47% people of color are only part of the agency’s unique identity.
Mojo Supermarket builds on its unique identity—and its success for brands
The agency has shown the ability to build on its success, winning agency of record duties for Truth Initiative and dating app Match in 2021, along with launching its 2022 Cannes-winning “Dojacode” campaign for Girls Who Code.
Mojo Supermarket also picked up 11 new clients, including Grayscale, Ray-Ban, Civic Nation, Adidas, Google Pixel, Hyperspace and Facebook.
On the heels of Match’s 2021 “Adults Date Better” campaign, the agency’s 2022 “Do You” campaign for Match embraced self-love and garnered more than 42.8 million out-of-home impressions, 2.1 million impressions in organic social and more than $2 million in earned media.
Mojo’s “Breath of Stress Air” campaign for Truth Initiative, which focuses on the depression and anxiety that results from vaping, led to some of the nonprofit public health organization's best results in years, according to the agency. In the first week alone, the campaign garnered 106 million video views, 1.4 million social engagements and 357,000 visitors to the campaign website. Since the launch, Truth Initiative says it saw a 31% surge in sign-ups for its “This is Quitting” program, which has helped more than 500,000 teens and young adults quit vaping nicotine.
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Mojo also launched a campaign for Bleacher Report and a Girls Who Code campaign that allowed female gamers to create their own gaming characters with a focus on diversity and body positivity.
In true Mojo fashion, the agency turned down three big pieces of business last year because it believed clients wouldn’t treat its employees respectfully. The shop sold its Cannes Lions award to raise funds for Afghan earthquake relief. And the agency launched a campaign, “The Slavery Cup,” which took aim at Qatar, FIFA and the United Nations over human rights concerns as well as allegations that thousands of migrant workers were enslaved after building stadiums for the 2022 World Cup.