Best Agencies 2024: Cashmere

Cashmere helped coin the term “Culture Agency of Record” when it won that account with Taco Bell in 2021. Since then, not only has the industry adopted the term, culture AOR relationships now account for more than half of Cashmere’s annual revenue and grew fourfold in 2023 with the addition of culture AOR relationships with Kraft Heinz, Disney, Marriott International and others. Cashmere projected a 25% revenue increase for 2023 following 20% revenue growth in 2022. The agency accomplished these gains by focusing on work targeted to various audiences. See all of Ad Age’s 2024 Agency A-List winners here Budweiser, for example, tapped Cashmere for a Biggie Smalls-inspired Hip-Hop 50 campaign. One of the legendary rapper’s most recited lines from the classic song “Juicy” is “It was all a dream, I used to read Word Up! Magazine.” To celebrate the legendary rapper, Cashmere and Budweiser launched a limited-edition drop of the hip-hop publication Word Up! Magazine, which stopped publishing in 2012. Cashmere worked with the Biggie estate to create an homage that included unseen photographs, personal tributes from Biggie’s inner circle of family and friends and one-of-a-kind illustrations. Cashmere also launched its first-ever TV spot for Taco Bell called “Donde We All Play” during the 2022 World Cup. Cashmere’s Entertainment practice launched work alongside Apple TV, Netflix, Amazon Prime Video, Max, Universal Pictures, Sony Pictures, Hulu, Paramount and others for films and TV shows. Ad Age A-List and Creativity Gala Buy your ticket to the in-person event Click here These efforts included an interactive AR mural experience created for the third season of “Warrior,” a martial arts crime drama. Large murals were painted throughout New York, Los Angeles and San Francisco. QR codes embedded in the artwork allowed fans to unlock an immersive AR where they could explore a 360-degree “Warrior” world with historical weapons and a Season 3 preview. To wrap up the final season of the critically acclaimed show “Atlanta” at the end of 2022, Cashmere crafted Instagram reel clips, full scenes and custom edits of episode moments to keep fans engaged online. The agency also created a custom AI bot, trained on every tweet from the @AtlantaFX handle. The bot, named D.A.R.I.U.S (Da Artificial Realness In Us), tweeted throughout the final week of the show, teasing the ending. when ur mind is weak, put a picture of ur favorite rapper on ur fridge and imagine urself having a convo w them. it will help u get thru the day- Sent by D.A.R.I.U.S. AI Program (Da Artificial Realness Inside Us)— AtlantaFX (@AtlantaFX) November 10, 2022 See all of Ad Age’s 2024 Agency A-List winners here

Cashmere continues to win culture AOR relationships for large brands

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