Special Report: Agency A-List & Creativity Awards

Imperial Woodpecker’s advertising took viewers to new worlds

Imperial Woodpecker is a Standout on Ad Age's 2023 Production Company A-List
By Parker Herren. Published on March 13, 2023.
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See the finalists for Ad Age's 2023 Creativity Awards
Credit: Instacart

Spectacle—the word can apply to all of Imperial Woodpecker’s stunning work throughout 2022. 

See all of Ad Age's 2023 Agency A-List winners here

Director Sam Brown helmed spots for Meta and Instacart that transported viewers to astoundingly rendered fantasy worlds.

Meta’s holiday spot for its Quest VR headset showed individuals waking up on Christmas morning to otherworldly wonders, including a horde of zombies, gargantuan spacecrafts and a full football game taking place in the living room. And for Instacart, the director spun gorgeous worlds around music superstar Lizzo, like a product-filled wonderland.

The production company brought its cinematic eye to real-life beauty as well. For Amazon, director Lisa Gunning celebrated the company’s all-women delivery stations in India. The spot gorgeously captured the power of the deliverers as vital members of their communities.

See all the winners of Ad Age's 2023 A-List Awards here.

Buy your ticket for the Ad Age A-List & Creativity Awards Gala here.

Stacy Wall and Doug Halbert of Imperial Woodpecker

Credit: Imperial Woodpecker

In this article:

Parker Herren

Parker Herren is Ad Age’s TV reporter. He was previously a freelance journalist and podcaster covering pop culture and entertainment as well as a Pilates instructor and a professional dancer. His passions include cats, the “Scream” franchise and Halloween costumes.

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