Diverse directors, powerful stories helped Superprime Films to a standout year

Superprime Films puts stars on either side of the camera lens. The company is known for its work with celebrities, but purpose-driven work and diverse storytellers are priorities as well. See all of Ad Age’s 2024 Agency A-List winners here Among its 2023 highlights, Superprime produced DDB Paris’ “Life Is the Greatest Odyssey,” a seven-minute, wordless story about a musician’s life for Hennessy cognac, directed by Damien Chazelle (“La La Land”). Superprime’s Loren Denis last year directed “My Sister,” a powerful Wieden+Kennedy production celebrating women and children’s rights activists. “Unretirement,” directed by Nigerian-American Rick Famuyiwa, was a comic take on aging for PepsiCo that saw four Hall of Fame NFL players take the field only to find the game faster and rougher than they remember it. Chloé Zhao and Kiku Ohe teamed to co-direct “Saviors Wanted,” a cinematic and emotional trailer for the Diablo IV video game. Superprime’s Rodrigo Valdes directed “Taco Tuesday,” for Taco Bell, along with “Stir Up,” a nod to Mexican telenovas for Kahlúa starring Salma Hayek. Ad Age A-List and Creativity Gala Buy your ticket to the in-person event Click here

Diverse directors, powerful stories helped Superprime Films to a standout year

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