Biscuit Filmworks tapped the clever and unexpected in 2024

Clever, unexpected and even absurdist storytelling characterized much of Biscuit Filmworks’ work in 2024. See all of Ad Age’s 2025 Agency A-List winners here Out-of-the-box thinking led to work such as Channel 4’s powerful spot for the Paris 2024 Paralympic Games, directed by Steve Rogers and created in partnership with agency 4Creative, which turned the world topsy-turvy to demonstrate that Paralympic athletes are athletes, period—no qualifiers needed. For the Getty Museum in Los Angeles, director Andreas Nilsson leaned into absurdist humor and visuals to show the practical benefits of engaging with art by telling the story of a man who suffers from chronically clenched butt cheeks. “The Tale of Mr. Tight Ass” was created with agency BBDO. Meanwhile, Biscuit’s experiential collective the Glue Society wedged a two-story parade balloon of an overweight dog named Waylon (inspired by a real dog) between two buildings ahead of Chicago’s Thanksgiving Day parade for IAMS. The work, made with adam&eveDDB, used QR codes to drive consumers to the brand’s Healthy Weight Dog Hub. The company wrapped up the year with a heartwarming, “Goonies”-inspired holiday spot for Montefiore Einstein called “The Brightest Stars,” featuring five real children with rare diseases. The spot, created with Alto and also directed by Rogers, follows the kids as they work to save the holidays after a citywide blackout threatens to cancel them. Production for the campaign was a feat, as the children were not trained actors and could shoot for only a few hours each day. In each instance, Biscuit Filmworks considered how to tell the story differently than might be expected. “What we really strive to do is to make you feel something,” said Shawn Lacy, founding partner at Biscuit Filmworks. “For a lot of this work, there’s this thread in there that is engaging. That’s one of the things the Biscuit team and directors do a beautiful job of.” Biscuit Filmworks attributes much of its success to the longevity of its directors, including Andreas Nilsson, Jeff Low, Noam Murro, Aaron Stoller, Steve Rogers and Clay Weiner, all of whom have spent more than 10 years with Biscuit. Leadership, including Lacy and executive producer Holly Vega, have each spent more than 20 years at the company. However, new faces have also brought fresh ideas into the fold. In 2024, Biscuit added directors Jack Begert, Jackie Bao, Matthew Dillon Cohen and William Stefan Smith to its roster. See all of Ad Age’s 2025 Agency A-List winners here

Biscuit Filmworks tapped the clever and unexpected in 2024

Featured Stories