Tinder immersed users in a murder mystery matching experience

Murder isn’t typically the best icebreaker for online dating—that is until Tinder launched an immersive murder mystery experience to connect users. Killer Weekend” was a first-person, video murder mystery native in the Tinder app, the second iteration of the platform’s “Swipe Night” experience. During a specific time frame, users could log in and watch three episodes, making decisions along the way that affected the story’s outcome while connecting with potential matches. See all of the 2022 Ad Age Creativity Awards winners here The effort engaged Gen Z users in an immersive experience and sought to invent a different approach to online dating, making more informed swipes based on a common experience. “Killer Weekend” utilized Tinder’s fast-chat function to let players debate suspects—even themselves—and personalized the experience based on user data. The Match Group app saw millions engage with the episodic activation and 30% higher completion rates over the first season. See all of the 2022 Ad Age Creativity Awards winners here

Tinder immersed users in a murder mystery matching experience

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