Mischief's Bianca Guimaraes and Kevin Mulroy rocketed brands (and a hard seltzer) to new heights

Mischief @ No Fixed Address topped the Ad Age Agency A-List for a reason: Its brilliance for melding social trends with unexpected humor and political commentary to bring attention to brands was unmatched in 2021. And helping to lead the charge were Mischief Partners and Executive Creative Directors Bianca Guimaraes and Kevin Mulroy. See all of the 2022 Ad Age Creativity Awards winners here Among their hits: Miller Genuine Draft’s “live” rocket launch of a faddy spiked seltzer that drew more than a million viewers and the TikTok-inspired “Bless Your F*king Cooch” campaign for Eos. The pair also led powerful work with strong political messages. For nonprofit RepresentUs, they fought voting inequality by pointing out the injustices of gerrymandering through free pizza—only for those that lived in hyper-specific voting districts. A campaign for Jay-Z’s cannabis brand Monogram put hypocritical marijuana legislation on blast through bold OOH work. Mulroy and Guimaraes also take pride in the diverse and capable roster of creatives they’ve fostered, often entrusting high-profile work to team members of all ranks. The agency credits the duo with putting it on track for success—pulling in more than 20 clients in 12 months and increasing revenue 504% over 2020. See all of the 2022 Ad Age Creativity Awards winners here

Mischief's Bianca Guimaraes and Kevin Mulroy rocketed brands (and a hard seltzer) to new heights

Featured Stories