Verizon and The Met used Roblox to spark kid interest in museum art

These days, most kids would probably rather hang out in Roblox than head to a museum. But Verizon figured out a way to blend the virtual world with the real-life art world in a partnership with The Metropolitan Museum of Art that drove new visitors to the New York institution while proving the strength of Verizon’s 5G network. See all of Ad Age’s 2024 Creativity Award winners here The effort involved creating an app that led kids on a scavenger hunt through the museum with clues that helped them find exhibits that could then be turned into Roblox virtual items. The campaign, which got zero paid media, was credited with luring 200,000 new visitors to The Met, while leading to 1.4 billion impressions. “There is something very magical about introducing kids to such an old-world experience and educating them through the way they like to learn … it’s beautiful,” said a member of the Creative Marketing Jury. See all of Ad Age’s 2024 Creativity Award winners here

Verizon and The Met used Roblox to spark kid interest in museum art

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