Greg Hahn has built a thriving culture of creativity at Mischief @ No Fixed Address

Mischief @ No Fixed Address had a particularly impressive year in 2023, topping Ad Age’s A-List and also being named Creative Agency of the Year—the first time in almost a decade that the same shop has taken both honors. See all of Ad Age’s 2024 Creativity Award winners here At heart of it was Greg Hahn, chief creative officer, who in the four years since Mischief’s founding has been the agency’s most foundational leader, laying the groundwork for great creative work and a great culture—the two of which are intrinsically linked. Hahn has been a finalist for Chief Creative Officer of the Year in every year of Mischief’s existence—and has won the award for 2024, after his fourth nomination, for establishing and steering the agency that’s the industry’s current model of creative excellence. Mischief’s creative work in 2023 was notable for its expanded range, as the agency went beyond the playful and comedic tone for which it’s known, producing joyful, heartfelt, powerful work for brands such as Tinder, ConnectRN and Monica Lewsinsky’s anti-bullying campaign. (Its comedic work, for Tubi, eos, Peet’s Coffee and others, remains top-notch as well.) The agency’s revenue soared 31% in 2023 as it handled work for 19 new brands and saw 67% organic growth from existing clients. Mischief retained all of its clients and 98% of its staff last year, according to the agency. “He really created this thing from scratch,” one Creativity Awards juror said of Hahn’s work at Mischief. “All the creatives there are doing great work. This isn’t to take anything away from them, but they wouldn’t be there if it weren’t for Greg. It’s a testament to how he builds and nurtures teams and people.” The juror added: “The retention piece actually shocked me. He hasn’t just created great work and nurtured great people, he’s also built a great culture.” “I think when you’re the hot shop, people are waiting for you to cool off, so they can say, ‘OK, that’s over,’” Hahn told Ad Age earlier this year. “But we don’t want to be another cautionary tale. We want to be proof that you can be good and grow.” See all of Ad Age’s 2024 Creativity Award winners here

Greg Hahn has built a thriving culture of creativity at Mischief @ No Fixed Address

Featured Stories