A-List & Creativity Awards

Stella Artois combined data, art and history in an intriguing way in ‘The Artois Probability’

The campaign employed various data-crunching techniques to examine images of beer in paintings across 600 years to determine if it was Stella Artois. (Stella Artois)
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By:
Sabrina Sanchez
April 25, 2024 08:34 AM

Featured Stories

Agencies
5 things to know about Accenture Song’s new CEO

Ndidi Oteh is set to succeed David Droga on Sept. 1.

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5 things to know about Accenture Song’s new CEO
Executive Moves
David Droga to step down as CEO of Accenture Song
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David Droga to step down as CEO of Accenture Song
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How Mark Read is trying to strengthen WPP with media restructuring and new AI campaign
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How AI is transforming programmatic ads and giving supply-side platforms an edge
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How AI is transforming programmatic ads and giving supply-side platforms an edge