Eleanor rakes in the views for Pure Leaf and Walmart

One of last year’s top campaigns from Eleanor, the 5-year-old commercial production company, involved the premise of taking a break. Fortunately for its clients, Eleanor itself did the opposite, churning out well-received work for brands including DoorDash, Walmart, Burt’s Bees and Verizon. See all of Ad Age’s 2025 Agency A-List winners here @pureleaf When's the last time you took a break? A REAL break. One that actually revitalized you… Drop your answer below 👇 Join us and @LindayLohan as we make Tea Breaks happen! Text ‘PURELEAF’ to 737-377-3774 for a free Pure Leaf Iced Tea. #TeaBreak ♬ original sound - Pure Leaf Such work led to a 50% revenue increase in 2024, Eleanor said. The 14-person company, which is Black- and woman-owned and has offices in Los Angeles and London, garnered 92.5 million views for a humorous Pure Leaf TikTok video—directed by Kelsey Taylor—in which Lindsay Lohan tries to make “tea breaks” happen. Work for Burt’s Bees directed by Adrian De Sa Garces celebrated the sensory experience of everyday skin routines. Another notable Eleanor campaigns in 2024 included Taylor’s live, interactive TikTok campaign “Moms Answer Moms” for Walmart (176 million views) and “The Royale Curse” for Supercell; Anthony Leonardi III’s “House of the Dragon” for DoorDash and Max; Candice Vernon’s “Small Spaces” for Febreze; and Chris Chuky’s “This Counts as Care” as Carers UK and “Make It Count” for Jack Daniel’s. @walmart drop your q’s in the comments 4/23-4/24 ♬ original sound - Walmart Eleanor added Vernon, Chuky, Ella Ezeike, Femi Ladi, Ariel Danziger and Maureen Hufnagel to its directing roster in 2024. See all of Ad Age’s 2025 Agency A-List winners here

Eleanor rakes in the views for Pure Leaf and Walmart

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