A-List & Creativity Awards

Mischief continues to defy expectations while shrugging off categorization

Mischief partners, from left: Anna Gomez, chief financial officer; Jeff McCrory, chief strategy officer; Oliver McAteer, head of development; Kevin Mulroy and Bianca Guimaraes, executive creative directors; Greg Hahn, chief creative officer; Kerry McKibbin, president; Anne Caceres-Gonzalez, director of people and culture; Will Dempster, head of production; and Linda Colozza, chief of staff. (Dylan Coulter)
March 10, 2025 09:04 AM

Sofia Colucci, the chief marketing officer of Molson Coors North America, has heard it before. “Sometimes people just assume Mischief is only one type of agency,” she said, nodding to the shop’s buzzy projects, before quickly dispelling that notion. “But they can do a lot.”

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