Ad Age 2025 Creativity Awards finalists revealed

Over four days of spirited debate last week, Ad Age juries comprised of dozens of industry luminaries chose the winners and finalists for our annual Creativity Awards. The juries, featuring some of the industry’s most respected and seasoned executives, debated hundreds of entries to select the very best people, companies and work of 2024. The Creativity Awards are divided into four categories: Production—honoring the top talents and companies in advertising production Creative Marketing—celebrating the year's most exception brand execs, companies and effective creative brand ideas People—shining a light on the year's standout talents across creative, strategy, media, account management and more Work—recognizing the year's most impressive creative campaigns and ideas that are pointing the way forward for the industry Once again this year, we also have the Best Use of TikTok category, created in partnership with TikTok. These winners and finalists were chosen by a judging panel of Ad Age editors and TikTok executives. Below are this year’s finalists in all Creativity Awards categories. The winners will be announced at the Ad Age A-List & Creativity Awards Gala on April 30 in New York. Subscribe to Ad Age today for full access to the list of winners, set to be revealed next month. Ad Age A-List and Creativity Gala Buy your ticket to the in-person event Click here Best Use of TikTok • California Pizza Kitchen “cheeseANDmac” Entrant: Iris • Domino’s “Viral Pizza” Entrants: Domino’s and WorkInProgress • Nutter Butter “Nutter Butter, You Good?” Entrants: Dentsu Creative and Mondelēz International • State Farm “Jake From State Farm” Entrant: State Farm Production Agency Head of Production of the Year • Will Dempster, Mischief @ No Fixed Address • Alison Hill, Translation • Lora Schulson, 72andSunny Production Company Head of Production of the Year • Clark Farrell, Magna Studios • Roger Zorovich, Somesuch Agency Producer of the Year • Kristen Johnson, Wieden+Kennedy • Jill Silberstein, Mirimar • Kerli Teo, Wieden+Kennedy Director of the Year • Kim Gehrig, Somesuch • Vedran Rupic, MJZ Director to Watch • Rosie May Bird Smith, Biscuit Filmworks • Emma Debany, WW7 • King She, Somesuch • Janssen Powers, Farm League • C Prinz, Smuggler • The Reids, Anonymous Content Editor of the Year • Jim Helton, Final Cut • Nik Kohler, Cabin Editing Company • Rich Orrick, Work Editorial Editor to Watch • Dylan Edwards, Cabin Editing Company • Theo Mercado, Work Editorial • Talia Pasqua, Cabin Editing Company • Amber Saunders, Cabin Editing Company Editorial Company of the Year • Cabin Editing Company • Work Editorial Executive Producer of the Year • Nick Fuller, Magna Studios • Lucy Kelly, Smuggler • Allison Kunzman, Smuggler • Holly Vega, Biscuit Filmworks Music & Sound Company of the Year • Barking Owl • Field Day Sound VFX Company of the Year • Electric Theatre Collective • Parliament • Untold Studios Subscribe to Ad Age today for full access to the list of winners, set to be revealed next month. See all of Ad Age’s 2025 Agency A-List winners here Creative Marketing Best Brand/Product Launch • Adidas “AE 1” Entrant: Johannes Leonardo • Bark “Bark Air” Entrant: Tombras • Chili’s Grill & Bar “Big Smasher” Entrant: Chili’s Grill & Bar • Essentia “Hold My Hydroboost” Entrant: Droga5 Best Brand Social Media Presence • Doritos • Duolingo • New York Liberty Best Best Partnership/Collaboration • Coors Banquet x Wrangler “Beer Wash Jeans” Entrant: Molson Coors • McDonald’s x Kai Cenat “Chicken Big Mac” Entrant: Wieden+Kennedy • New York Times Cooking x Instacart Entrant: The New York Times Best Rebrand • Papa Johns Entrants: Papa Johns and The Martin Agency • Pilot Travel Centers Entrant: Hyphenated • Professional Women’s Hockey League Entrant: Flower Shop • Tubi Entrant: Tubi Best ROI: Work That Works • Chili’s Grill & Bar Entrant: Mischief @ No Fixed Address • Essentia “Hold My Hydroboost” Entrant: Droga5 • Mercado Libre “Handshake Hunt” Entrant: Gut Future Brand Leader • Alyssa Lynner, Molson Coors • Tirza Molina, Opendoor • Mary Ellen Scott, Chili’s Grill & Bar • Seth Shamban, Tubi Brand CMO of the Year • George Felix, Chili’s Grill & Bar • Kory Marchisotto, e.l.f. Beauty • Manu Orssaud, Duolingo Brand of the Year • Chili’s Grill & Bar • Domino’s • E.l.f. Beauty • Squarespace Ad Age A-List and Creativity Gala Buy your ticket to the in-person event Click here People Account Manager of the Year • Diana Baran, Mischief @ No Fixed Address • Khari Mpagazehe, Droga5 • Dejana Perić, Wieden+Kennedy Portland • Steph Theil, Mirimar • Erin Woods, TBWA\Media Arts Lab Chief Creative Officer of the Year • Mike Dubrick, Rethink • Greg Hahn, Mischief @ No Fixed Address • Margaret Johnson, Goodby Silverstein & Partners • Erica Roberts, BBH USA • Jaime Robinson, Joan Chief Strategy Officer of the Year • Melle Hock, Edelman • Jeff McCrory, Mischief @ No Fixed Address • Sean McDonald, Rethink • Harjot Singh, McCann Worldgroup Creative Director of the Year • Xavier Blais, Rethink • Alice Blastorah and Josh Hacohen, Special U.S. • Zack Browne and Alfonso Ruiz, Johannes Leonardo • Nick Morrissey, Mirimar • Lauren Smith, 72andSunny Agency Creatives of the Year • Ben Capshaw and Jeffrey Rozman, Wieden+Kennedy • Pieter Claeys and Roxane Schneider, FCB New York • Alex Maleski and Alex Nassour, Wieden+Kennedy In-House Creative of the Year • Meg Mitchell, United Airlines Creative Technologist of the Year • Scott Hagedorn, Publicis Groupe • Mihae Mukaida, McCann New York • Martin Pagh Ludvigsen, Goodby Silverstein & Partners • PJ Pereira, Silverside AI • Jessica Ruiz, Fig and StoryData Diversity & Inclusion Champion of the Year • Bayyina Black, R/GA • Jennifer Gomes, Goodby Silverstein & Partners • Marc Wilson, FCB Chicago Media Planner of the Year • Martin Blich, GroupM U.S. • Stephanie Ehui, TBWA\Chiat\Day Los Angeles Social Lead/Community Manager of the Year • Emily Benner, United Airlines • Garrett Finnegan, PepsiCo Foods U.S. • Greer Hiltabidle, VCCP U.S. • Jessica Kingman, McKinney Strategic Planner of the Year • Jordan Berger, 72andSunny • Karin Robinson, Edelman • Becca Taylor, Wieden+Kennedy Work Campaign of the Year • CeraVe “Michael CeraVe” Entrant: Ogilvy PR • DoorDash “DoorDash All the Ads” Entrant: Wieden+Kennedy • Nike “Winning Isn't for Everyone” Entrant: Wieden+Kennedy Best B2B Campaign • Heineken “Pub Museums” Entrant: LePub • JCDecaux “Meet Marina Prieto” Entrant: David Madrid • Spotify “Spreadbeats” Entrant: FCB New York Best Use of AI • KFC “Fiiiiiingers” Entrant: Leo Burnett • KitKat “Have AI Break” Entrant: Courage • Michelob Ultra “Lap of Legends” Entrant: FCB New York • O2 “Scambaiters” Entrant: VCCP Best Use of Music • Adidas “Hey Jude” Entrant: Johannes Leonardo • Disney “The Boy & the Octopus” Entrant: adam&eveDDB • SiriusXM “Closer” Entrant: Uncommon Creative Studio • Spotify “Spreadbeats” Entrant: FCB New York Best Work for Good: Brand • E.l.f. Beauty “So Many Dicks” Entrant: Oberland • Filsa “Filter Caps” Entrant: Ogilvy Colombia • Libresse “Never Just a Period” Entrant: AMV BBDO • Vaseline “Transition Body Lotion” Entrant: Ogilvy Best Work for Good: Pro Bono/Nonprofit • International Paralympic Committee “The Paralympic Dream” Entrant: adam&eveDDB U.S. • The Prison Library Project “Contrabanned” Entrant: The Purpose Group • Sesame Workshop “Emotional Well-Being” Entrant: Sesame Workshop Branded Entertainment/Content Campaign of the Year • Dramamine “The Last Barf Bag” Entrant: FCB Chicago • Movistar “This Is Not a Game” Entrant: VML • Spotify “Spreadbeats” Entrant: FCB New York • Xbox “The Everyday Tactician” Entrant: McCann London Craft of the Year: Digital/Tech • Dove “Code My Crown” Entrant: Edelman • Spotify “Spreadbeats” Entrant: FCB New York Craft of the Year: Film • Apple “Flock” Entrants: TBWA\Media Arts Lab and Smuggler • Disney “The Boy & the Octopus” Entrant: adam&eveDDB • Libresse “Never Just a Period” Entrant: AMV BBDO • Tonal “Power Progress” Entrant: Quality Experience Craft of the Year: Print/Design/Out-of-Home • Faber-Castell “Shot on Faber-Castell” Entrant: David São Paulo • McDonald’s “WcDonald’s” Entrant: Wieden+Kennedy Creative Data Campaign of the Year • ASDRA “Absurd Promises” Entrant: VML • Mastercard “Room for Everyone” Entrant: McCann Poland • PetPace “Animal Alerts” Entrant: L&C Experiential Campaign of the Year • Champion “The No Permission Collection” Entrant: 72andSunny • McDonald’s “WcDonald’s Immersive Dining Experience” Entrant: We Are Social U.S. • NHS Blood and Transplant “Waiting to Live” Entrant: VML • Pop-Tarts “The First Edible Mascot” Entrant: Weber Shandwick Film/TV/Video of the Year • Apple “Flock” Entrants: TBWA\Media Arts Lab and Smuggler • Nike “Am I a Bad Person” Entrant: Wieden+Kennedy • Libresse “Never Just a Period” Entrant: AMV BBDO • Uber One for Students “Brian Cox Goes to College” Entrant: Special U.S. Print/Design/Out-of-Home Work of the Year • British Airways “Windows” Entrant: Uncommon Creative Studio • Coca-Cola “Thanks for Coke-Creating” Entrant: VML • JCDecaux “Meet Marina Prieto” Entrant: David Madrid • Stella Artois “World’s Most Famous Hand Model” Entrant: Gut Social Campaign of the Year • CeraVe “Michael CeraVe” Entrant: Ogilvy PR • Facebook “Yes, Couch!” Entrants: CreativeX and Mojo Supermarket • Nutter Butter “Nutter Butter, You Good?” Entrant: Dentsu Creative Tech Innovation of the Year • Michelob Ultra “Lap of Legends” Entrant: FCB New York • PetPace “Animal Alerts” Entrant: L&C • Spotify “Spreadbeats” Entrant: FCB New York Tiny But Mighty • Facebook “Yes, Couch!” Entrants: CreativeX and Mojo Supermarket • Sweethearts “Situationships” Entrant: Tombras • Samsung “UnCrush” Entrant: BBH USA Subscribe to Ad Age today for full access to the list of winners, set to be revealed next month. Ad Age A-List and Creativity Gala Buy your ticket to the in-person event Click here

Ad Age 2025 Creativity Awards finalists revealed

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