A-List & Creativity Awards

Ad Age 2019 Media Agency of the Year: MullenLowe Mediahub

(Seated, l. to r.) Ed McElvain, Sean Corcoran, Lauri Bauer and Erin Swenson Gorrall; (standing, l. to r.) Laura Kavanagh, Jade Watts, Laurel Boyd, John Moore, Drew Watson, Jon Turner, Carrie Drinkwater and Mike Piner
April 16, 2019 02:30 AM

As Chipotle struggled to regain momentum following several years of foodborne illness issues and bad press, its media agency, MullenLowe Mediahub, got creative: It tapped Foursquare mobile location data to figure out how to intercept “lapsers” during key moments with out-of-home advertising featuring visual reminders of the fast-casual chain.

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