O Positive remained at the top of its game as comedy experts, with Jim Jenkins steering the Bud Light ads that put "Dilly Dilly" on the map and David Shane's sweet tale of an alien finding his way on Earth in a Babble ad from Wieden & Kennedy.

But the company's directors also proved their ability to tackle serious themes. Shane directed his second film for The Atlantc, "Question Your Answers," in which actor Jeffrey Wright played multiple characters. He also crafted a powerful spot for the Cure Alzheimer's Fund, for BBDO. Meanwhile, Brian Billow helped celebrities like John Oliver express how bullying doesn’t define you in a movingPSA for Monica Lewinsky’s #DefyTheName campaign.