MDC Partners’ Anomaly reports that its profit grew 40 percent in 2019 on revenue of $192 million, with its margins growing from 19 percent to 24 percent. The agency did so by continuing its long-running strategy of building its own intellectual property and being selective on what clients it takes; the shop says it turned down 70 percent of pitch invites last year.
The Dosist cannabis brand, which Anomaly created and co-owns, opened its first retail store last year in Los Angeles. Anomaly’s L.A. office had a stellar year onboarding new business from Facebook, Twitch and Uber Eats. The shop in September plugged Facebook’s Portal video calling service with a new campaign starring the Muppets. Anomaly also strengthened its relationship with Diageo, regaining the Johnnie Walker global creative account from 72andSunny.
But this year has proven no one is immune from the economic fallout from the coronavirus; in mid-March, Anomaly laid off 22 employees, with most execs taking a 10 percent pay cut. —E.J. Schultz