In its 20th year, Biscuit Filmworks tapped its international roster to create work with universal appeal. Andreas Nilsson directed two spots with Droga5 London for Amazon Alexa’s ongoing “A Voice is All You Need” campaign. The work featured lavish productions with ensembles in full period costumes, continually interrupted at the whims of a modern-day couch potato using only his voice. Strong work with an unexpected twist has been a hallmark of the brand.
After 20 years, Biscuit Filmworks still ranks with the best
Jeff Low introduced audiences to productivity suite SetApp in a trio of darkly comedic spots showing what terrible fates could await when disorganization gets in the way. His work for the U.K. burger chain Rustlers turned tropes on their head to lead to surprisingly good outcomes.
In nods to pandemic fatigue, Noam Murro helmed a musical spot for Coors Light with DDB Chicago, contrasting the reality of Zoom meetings with day drinking amidst the wonder of an anthropomorphized world. And his work for Meijer acknowledged the tough toll lockdowns and cancellations have taken on kids, their families and the traditions that mark the passage of time.
Steve Rogers directed an episode of YouTube show “Brawl Talk” for Supercell and Wieden+Kennedy Portland, which became the most-watched in the program’s history. And Dan DiFelice delivered VFX-heavy spots for Sony’s PlayStation 5 and streaming service Sky Q.