Agency: TBWA/MAL

Direction from Spike Jonze, performance from FKA twigs, choreography from Ryan Heffington, sweet grooves from Anderson .Paak: so many elements, perfectly fine-tuned, intertwined in last year’s most expertly crafted industry film, Apple’s “Welcome Home,” from TBWA/MAL. The long-form piece shows Apple’s HomePod rescuing a jaded office worker from her dreary nine-to-five life by pulling her into a surreal rainbow fantasyland where she dances her way out of misery. The film earned attention across mass media in more than 900 stories globally, the shop says, and became YouTube’s most-watched piece of branded entertainment in March 2018. Pitchfork also named it the best music video that month.