While the NFL is used to scoring TV ratings wins, the league’s marketing has been less consistent. But that has changed under 72andSunny, which is behind some big ad hits for the league as it adopts more socially progressive positions. That includes “Football Is for Everyone,” a campaign released last year that included the line “football is gay” and came in the wake of Las Vegas Raiders defensive end Carl Nassib coming out as the first gay active player in the NFL. The effort is part of the “Helmets Off” marketing approach under NFL Chief Marketing Officer Tim Ellis and shepherded by 72andSunny that puts more emphasis on player personalities.
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