Cartwright doubles revenue in 2021

Cartwright, now a second-timer on the A-List, more than doubled down in 2021: It doubled its revenue to $11 million and its employee count to 40. The agency, founded by President and Chief Creative Officer Keith Cartwright only a year earlier, has continued its impressive run, adding new business from Adidas, Procter & Gamble and Netflix, and notching wins from Coca-Cola’s Simply, Blue Nile, Activision Blizzard, Disney, Uber and YouTube. See all of Ad Age's 2022 A-List winners here. The shop, which is backed by WPP, said those resources have also allowed it to expand its data capabilities and build its scope internationally. “Grey's capabilities were tapped to help us with the development of an Hispanic extension of the Haagen-Dazs campaign, and a partnership with Grey Shanghai & Grey Dusseldorf helped us localize a new campaign idea for Blizzard, among other initiatives,” said the Los Angeles-based agency in its entry. Overall, Cartwright’s talent base is 50% female and 40% non-white, giving it a diverse point of view that has attracted a host of blue-chip clients. The agency widened its collaboration with Procter & Gamble last year with “Widen the Screen,” a campaign done in collaboration with Grey that offered a revealing and thought-provoking look at misperceptions regarding race. The effort resulted in 6.7 billion views during a three-day TikTok challenge and a 10% jump in brand sentiment during its run. Its “Emily” spot humorously showcased the advantages of YouTube TV as appreciated by a rabid NBA superfan. And its arresting “That’s Daz” campaign shifted the dated perception of Haagen-Dazs with a campaign featuring a diverse cast and the theme line: “Luxury is where you are.” The effort enabled the brand to leapfrog Ben & Jerry’s and vault it once again into the leading share. See all of Ad Age's 2022 A-List winners here. And for Adidas, Cartwright developed a program called “Honoring Black Excellence,” which as the agency put it, “recognizes influential Black Americans for their contributions to sport and their communities while they are still living. Too often, great figures in Black America are not fully recognized until they are gone.”

Cartwright doubles revenue in 2021

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