Hungry Man helmed some of 2021's most moving work

Hungry Man produced work that ranks equally among the most hilarious and the most moving of 2021. From its viral campaign for anti-gun violence organization Change the Ref to multiple Super Bowl Ad Meter hits, the company turned out engaging and thought-provoking projects. See all of Ad Age's A-List 2022 winners here. Bryan Buckley’s films for Change the Ref were culture-stopping moments in 2021. The campaign, made with agency Leo Burnett, led former National Rifle Association officials to believe they would be presenting a commencement speech for a graduating class. Instead, they were met with 3,044 empty seats, representing the “Lost Class” of students who died in gun violence. The powerful visualization of the persisting national crisis drew attention across social media, earning 1.4 billion impressions and a 9,000% increase in conversation on gun violence. “The Lost Class” inspired more than 41,000 signatures on a petition for universal background checks, was covered prominently by MSNBC's Rachel Maddow and landed at No. 6 on Ad Age’s top ads of 2021. At the Super Bowl, Hungry Man’s Wayne McClammy directed a memorable and cheeky spot for Amazon and Lucky Generals. “Alexa’s Body” is a laugh-out-loud and unexpected approach to imagining the true form of the retailer’s virtual assistant, played by a hunky Michael B. Jordan in various states of shirtlessness. In a fantasy montage, a heavily breathing woman daydreams of a life where the “Black Panther” star supports her everyday tasks instead of the robotic-voiced AI, even as her husband becomes concerned with her increasingly sensual requests. See all of Ad Age's A-List 2022 winners here. Other highlights for the company include Buckley-directed ads for Cheetos—a musical starring Mila Kunis, Ashton Kutcher and musician Shaggy for Goodby, Silverstein & Partners; and for Bud Light, a starry sci-fi fable about the action-packed journey beer makes to get to store shelves featuring the brand's classic ad characters co-directed by Dave Laden for Wieden+Kennedy. Buy your ticket for the Ad Age A-List & Creativity Awards Gala at AdAge.com/ACGala.

Hungry Man helmed some of 2021's most moving work

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