Pulse Films' storytelling ruled with some of the industry's finest craft
Good craft is often subtle, but Pulse Films showcased the importance of thoughtful direction and strong, meticulous editing in one of the best pieces of work to come out of the pandemic. Oscar Hudson’s “You Can’t Stop Us” for Nike and Wieden+Kennedy Portland paired athletes from disparate sports in a seamless split-screen collage. It required searching through 4,000 pieces of footage to find just the right shots, featuring more than 50 athletes in two dozen sports, including LeBron James, Colin Kaepernick, Eliud Kipchoge, Naomi Osaka, Cristiano Ronaldo, Caster Semenya and Serena Williams.
Hudson was also responsible for the latest John Lewis Christmas spot for Adam&Eve/DDB, an animated ode to passing on the love.
Sam Pilling re-imagined the fable of the tortoise and the hare for Ikea and Mother London, and Ryan Booth remotely directed 16 separate directors of photography for Wieden’s first national McDonald’s campaign. Haley Elizabeth Anderson showcased minority-owned business for Hennessy and directed a voting PSA aimed at Gen Z for Facebook. Amma Asante directed her first commercial spot, a James Bond tie-up for Nokia with Lashana Lynch.
Beyond advertising, Spike Jonze directed “Beastie Boys Story,” a documentary about the legendary music group that aired on Apple+ and picked up five Emmy nominations.