Smuggler's storytelling excelled in a year full of obstacles
Smuggler’s reel is a remarkable capsule of the highs and lows of 2020, told in myriad ways. Mark Molloy reunited with Apple to continue the hilarious saga of the industrious “Underdogs,” but this time, the scrappy team is housebound while trying to refine their latest big idea. Miles Jay told a more poignant tale of pandemic strife for Facebook, about New York institution Coogan’s, a beloved Irish pub and restaurant forced to close its doors, yet whose spirit lived on in its owners’ efforts to help keep other small businesses afloat. He went on to show his more adventurous side on an action-packed Heineken blockbuster promoting the upcoming Bond film.
Guy Shelmerdine hit a new comedic high on one of the best campaigns in the escalating food delivery platform wars. For Uber Eats’ “Tonight I’ll Be Eating” push, created out of Special Group, he brought together unexpected celebrity pairs, including Mark Hamill and Sir Patrick Stewart as well as Jonathan Van Ness and Simone Biles, in showdowns over what was for dinner.
Henry-Alex Rubin captured the tireless spirit of both frontliners and entertainers in a pair of uplifting projects. A holiday ad for Montefiore via Alto New York paid surprise tribute to healthcare heroes who showed bravery the year-round. He also steered Smuggler and Droga5’s innovative Facebook experiential push that brought together the cast of the postponed Broadway production “Sing Street” to perform a version of their show virtually, in support of Broadway Cares.