Last year, while the world struggled to adapt to virtual working during the pandemic, it was business as usual for We Believers.
“We’re no longer the weird guys who work from home, which is how it used to be with clients before the pandemic,” says the agency’s Co-Founder and President Marco Vega.
When Vega and Co-Founder and Chief Creative Officer Gustavo Lauria opened the agency in 2014, its headquarters were already “based in the cloud,” with staffers working from their abodes in cities including New York, Miami, Los Angeles, Buenos Aires and Mexico City. Built on a foundation of low overhead and flexibility for staff, the agency’s untethered model has allowed it to double down on what it believes matters most—impactful ideas and the talents required to dream them up. “We said, ‘Let’s invest in the people, because fancy offices don’t come up with ideas,’” says Lauria.
A vet of agencies including Y&R and DDB, Lauria long had aspirations to open his own shop and was raring to go after an eight year-run as a creative director at La Comunidad. So in 2012, he called up Vega, a former McKinsey consultant and Procter & Gamble engineer-turned-planner whom he had come to respect over the years. Vega, however, had just signed on to a leadership post at Vidal Partnership and asked Lauria to join him instead. It was during that time the pair did a “trial run” working together and discovered they had real chemistry, which gave them the confidence to finally go out on their own in 2014.
“When we decided it was time, we were both in our early 40s, coming into the best period of our personal lives,” Vega recalls. “We said, ‘Let’s start We Believers to do the best work of our careers.’ That was, and continues to be, top of mind.”