Vidal Partnership is the Latino shop everyone would like to buy. President-CEO Manny Vidal and his partners aren't ready to sell yet, but when Mr. Vidal decides it's time, he'll be in the driver's seat.
|Photo: Fabrizio Sanabria|
After revenue soared by 46% in 2004 and 82% in 2005, 2006 was about managing that breakneck growth, leading New York-based Vidal to prudently turn down eight of 10 invitations to pitches as its revenue reached $25 million. A flurry of late 2006 wins is already fueling growth for 2007. Vidal won both reviews in which it participated, for AOL Latino and Kraft Foods, and it won another four accounts without pitching.
Vidal is a leader in interactive and branded content, two areas where Hispanic agencies tend to lag. In 2006, the agency created online character Beto Casas, a Century 21 real estate agent complete with webisodes and his own MySpace page, and a World Cup-related reality series for Nissan North America, pitting former World Cup teams from Mexico and the U.S. against each other in a rematch.