Creativity

Byron Allen replaces Nielsen with VideoAmp—behind the 10-year deal

Allen Media Group CEO Byron Allen and VideoAmp co-founder and CEO Ross McCray appear jointly on the VideoAmp yacht at Cannes in June. (VideoAmp)
June 20, 2023 08:00 AM

VideoAmp has signed a 10-year agreement with Allen Media Group to serve as the media company’s primary trading currency, a first for the Nielsen rival, which is offered as an alternative currency across other major network groups but not the primary option.

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